Red Hook Fairway Update: Live from the Aisles

Wednesday, May 17, 2006, by Lockhart

More from the day's epochal event, the opening of the Red Hook Fairway...

1) Pace Callalillie, two more excellent Flickr photosets from inside and outside the store. Don't miss this snap of firemen beef. [Flickr/scardeykat; Flickr/davidprince]
2) But photos? So this morning. This afternoon, we're all about this hot live video from the (rather uncrowded, we must say) Fairway aisles sent along by an alert Curbed reader who notes, "This is the third major supermarket opening I've been to in my life - always a good time." [Mac.com, QuickTime required]
3) The Observer's on the scene too, blogging the goings-on: "Adding to the festivities was a marching band. Sitting band, that is. Nevertheless, it was kind of cute." Click through for more pix. [The Real Estate, Part II]
4) Uh, so much for it looking uncrowded. Says Amy Langfield, "It's huge. It's crowded. And parking is already impossible. There was a band, free hot dogs, and more shoppers than there are people living in Red Hook... When I finally got to the checkout line before noon, the guy behind me spent the next 20 minutes complaining that the store's too big and the lines too long." Four hours in, the honeymoon's already over. [Amy's New York Notebook]

· Red Hook Fairway Update: 'Tears to My Eyes' [Curbed]
· BREAKING: T-Minus 30 Minutes to Red Hook Fairway [Curbed]

Filed under Brooklyn: Red Hook, Retail,

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Comments (7 extant)

Thanks for the update. Too bad about the lines, but I expected it.

Does anyone know how late they are open tonight?

By Chris at May 17, 2006 1:52 PM

*sigh*

By bored at May 17, 2006 4:06 PM

can someone explain to me who never seen a fairway before what the f is it?

By armchair warrior at May 17, 2006 4:07 PM

This is a typical Brooklyn development story: everyone shrieks and shouts about how stores like Fairway will ruin the borough, but as soon as the place opens the customers arrive in droves. Just like Target at Atlantic Center.

By Anonymous at May 17, 2006 4:27 PM

This place was supposedly opened in an old coffee factory on the Red Hook Water Front.

By Willie at July 3, 2006 5:27 PM

Went there a few days ago.
It's getting worse by the week.
Fish is no longer as fresh.
The organic yogurt that I usually buy is no longer (in stock).
Fruits are no longer as fresh, even though they still look good, they go bad within a day or two.
I've just about had it with fairway.
Such a shame. It was so great when it opened.

By Chudilo at January 2, 2007 9:43 AM

I work at the Fairway in Red Hook. People here in every department seem to know more about food, care more about food, and have done more with food than any food retailer anywhere. And we care most of all about your food dollar and your contentment. But what makes me so happy is that here in Brooklyn (I live in Manhattan) I have found the nicest people of my life shopping here.

By steven jenkins at January 2, 2007 12:23 PM