Inside the Apple Store (Really!)


Thursday, May 18, 2006, by Joey

2005_6_apple3.jpg

The cube cometh! The new Apple store may not be open to the public until tomorrow, but we got a sneak peek at this morning's press preview. Behold! Comments: looked kind of small, but the Apple retail chief dude said it was actually more square-feet than the Soho location. There's 45 feet of Genius Bar action, and 96 dedicated Geniuses, so hopefully that'll reduce some of the strain on the Soho spot. The store (and Genius Bar) will be open friggin' 24 hours a day, perfect for your drunken 4 a.m. Macbook cravings. They alluded to "surprises" tomorrow at 6 p.m. out on the plaza (where there is now free Wi-Fi), when the store officially opens. You have been warned.

Apologies for the crappy cam-phone shots, of which there are several after the jump.

2005_6_appl1.jpg

2005_6_apple2.jpg

2005_6_apple4.jpg

2006_6_apple5.jpg
· The Cube is Coming [Curbed]


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Comments (44 extant)

1.

Uncanny similarities to the Louvre pyramid - just in time for the daVinci code

By Anonymous at May 18, 2006 11:50 AM

2.

So, if anyone needs me, I'll just be standing under that staircase, waiting for women in skirts. WTF?!

By GJ at May 18, 2006 12:36 PM

3.

Ah, so you're the one who's going to be posting all the 5th Ave Apple Store upskirt shots?

By Anonymous at May 18, 2006 12:54 PM

4.

Those stairs appear to be made of polyresin, which is translucent, but not transparent.

We'll know there is a problem when there is a Flickr groupset dedicated to Apple Store snatch-shots.

By insensitive at May 18, 2006 12:57 PM

5.

What's wrong with looking up skirts? It's an old fashioned American past time?

God, you people are untight!

By Not Uptight at May 18, 2006 1:12 PM

6.

The upskirt shots would be appropriate if Apple ever revisted the Flatiron District store that they backed out of last year (23 Skiddoo, anyone?)

Also, I wonder how they plan on cleaning all the birdshit which will glaze over this cube like a magnolia cupcake special?

By insensitive at May 18, 2006 1:17 PM

7.

http://www.dupont.com/safetyglass/en/productServices/glasplus/2401.html

It is NOT polyresin it is a laminated glass from Dupont called SentryGlas® Plus.

By force_quit at May 18, 2006 1:34 PM

8.

just to say, the flemish parlement (Belgium) is all in glass. Very good to look to the belgian women. But, Belgium is a bit conservative now, and there are no political and fysical beauties here.

By macb at May 18, 2006 2:14 PM

9.

Let us enjoy free wireless internet to distribute said pictures of woman's behinds. And let us hope a major band delivers us a plentiful amount of poorly dressed females to sodomize our vast imaginations.

By alec at May 18, 2006 6:10 PM

10.

Is there an elevator?

By Tom at May 18, 2006 7:03 PM

11.

You mean a lift?

By Rick at May 18, 2006 7:24 PM

12.

No, he means elevator.

By Peter at May 18, 2006 7:43 PM

13.

Yes, there is an elevator. It is also glass. It goes through the middle of the stair case. For more info, visit www.ifoapplestore.com

-- Mike

By Mike at May 18, 2006 9:11 PM

14.

Yes, there is an elevator. It is also glass. It goes through the middle of the stair case. For more info, visit www.ifoapplestore.com

-- Mike

By Mike at May 18, 2006 9:12 PM

15.

No, if you speak English, it's a lift! There's a real problem this side of the pond with American English coming over. Even our government and councils can be seen spelling gaol, jail, and colour, color. Don't get me started on using 'z' instead of 's' in certain words!

What's even funnier is that SOME (not all) Americans seriously think that Brits don't speak 'English'! Lets start the invention of a 'new' language here and now. If you use colour then you speak English, if you use color, then you now speak American (English)!

By Harry at May 19, 2006 3:24 AM

16.

You were going well there but I don't know anyone who has spelt jail 'gaol' for all of my life (and I'm damn old I tell you). In fact these days only Australia officially retains that spelling. The rest I agree with however, I find modifying spellings often confuses as much as clarifies the phonetic sound of the term and very often cuts it off completely from its origin, one of the things that makes the English language so magical and expressive.

Anyway, I presume that this cube has both an elevator and a lift then though I have to admit that as this device was actually invented in America it is difficult to argue they have used the the wrong term.

By spyinthesky at May 19, 2006 4:40 AM

17.

about the parliament in belgium, the previous reader refers to the flemish parliament and most of the glass is frosted now where it's a walkway or a floor.

By hyde at May 19, 2006 5:35 AM

18.

Get with the program would ya? Written or spoken, language is ever evolving. Your "English" isn't the English of 200 years ago.

By finishdish at May 19, 2006 10:35 AM

19.

petty, perverted little boys - knock it off. you are boring and trite.

By tired at May 19, 2006 10:42 AM

20.

What's the URL of the Flickr groupset dedicated to Apple Store snatch-shots?

By mademyday at May 19, 2006 12:00 PM

21.

What's the URL of the Flickr groupset dedicated to Apple Store snatch-shots?

By Anonymous at May 19, 2006 12:03 PM

22.

Exually, Americans English is more authentic than the Britisch version. From the 17th century on the American pronounciation has hardly changed at all. The Brits however have been strongly under the influence of the French. French was long the language at the Britsh court. In fact i think the expression "pardon my French" was invented around that time. The Americans spend that time inventing nice new words like "snatchshot".

By the way the glass by Dupont is self-cleaning. The Enlish language is not.

By CarlOS X at May 19, 2006 12:28 PM

23.

Has anyone working on the 9/11 memorial taken a look at this? It's tasteful, it's underground, and it certainly didn't cost a billion dollars. I see nothing wrong with something very similar for the World Trade Center site.

By Anonymous at May 19, 2006 12:30 PM

24.

snatch-shots at the the 9/11 memorial = hot

By Anonymous at May 19, 2006 1:48 PM

25.

My compliments to Steve Jobs for a beautiful store.

Actually, a gaol is a nasty alien, first introduced on the Sci-fi channel. A "Gaol Detector" will be built into the next release of my operating system, Windows Blister.

By Bill Gates at May 19, 2006 2:49 PM

26.

I've just realised you chaps are not discussing snatched (as in hurried) but snatch shots, which are an altogether more delicate topic. eek!

By better 2b anon at May 19, 2006 4:40 PM

27.

Ya, but what is that flickr URL? Anyone?

By mademyday at May 19, 2006 5:16 PM

28.

I'm waiting for someone in NYC to take some high-res photos of the cube (daytime and nighttime) that could be used as desktop images. Nothing on MacDesktops.com yet....

By BiCurious George at May 19, 2006 5:18 PM

29.

Holy crap did anyone notice that Bill Gates put a comment on this comment board? Kind of weird he's looking at Apple stuff...but maybe not, maybe he's trying to get some new ideas or something...lol

By Yo mamma at May 20, 2006 1:22 AM

30.

Oi, don't mess with our Harry. His dad is called Charles and he punches photograhers.

I never see pervs hanging out below the staircase at the Regent Street London store.

I like the Fifth Avenue staircase, I like the spiral effect. And a glass 'elevator'? Cool. The rest of the store looks the same as our Regent Street store.

By Mac Chick at May 20, 2006 8:35 AM

31.

Harry: "Don't get me started on using 'z' instead of 's' in certain words!"

When did the -ise termination come to be regarded as the proper usage on our (the European) side of the pond? The -ize ending has a perfectly respectable history in English usage. Charles Dickens, for example, preferred the -ize ending.

The online Oxford English Dictionary lists "realize" but not "realise". It also notes that the -ise ending is derived from French and remarks, "there is no reason why in English the special French spelling should be followed, in opposition to that which is at once etymological and phonetic. In this Dictionary the termination is uniformly written -ize."

I don't have a strong feeling about it either way but I do feel that the objection to -ize as an American corruption of "proper" English is often ill-founded.

By longsilver at May 20, 2006 1:03 PM

32.

Seeing that the store is in New York City and not London, I contend that it's an elevator.

By Brit in America at May 20, 2006 1:08 PM

33.

they should hook the isight on the stairs and have the upskirt shots on all monitors now that would be sexy time!!

By neato at May 20, 2006 2:17 PM

34.

A propos this impasse vis-a-vis this reprochment British English being French What a complete canard! We ought to have a quick tete-a-tete. Doesn't the entente cordiale we have with America count for anything? Personally, I think someone is having a folie-a-deux here because my aide-de-camp with whom I am utterly au fait assures me that statute in your harbour says you are Powned by Paris.

Making the de rigueur critique about this avant-garde Cube, I heard that the demimonde en masse considers it very à la mode. The architect must have had carte blanche to express themselves. Although it is all very déjà vu of the ill fated G4. A pièce de résistance is a bit of a fait accompli on behalf of soigné Steve Jobs and his protégé Jonathan Yves, and not at all gauche ...


• Yup, sign me up for the risqué upskirt panty shots website too.

May be someone can just start a Paypal account and we all donate to pay some French tart to walk the stairs in Agent Provocateur underwear. Or not. And we all rendez-vous at the bottom. Or derriere.

By coup d'état at May 21, 2006 7:15 PM

35.

Considering this feed was to discuss the architectural beauty of the new Apple store I see that most people have sunk to the levels of a Windows Vista Beta tester, in the way they have switched from the main topic of discussion to how it can be used for free Porn seen through Glass.

P.S. the Patent for the "lift" clearly states it is an elevation mechanism therefore it is an "elevator"

By Kermorvan at May 22, 2006 4:18 AM

36.

London, May 21: The French were voted the world`s most unfriendly nation by a landslide in a British poll published. They were also voted the most boring and most ungenerous.

A decisive 46 per cent of the 6,000 people surveyed by travellers` website where are you now (Wayn) said the French were the most unfriendly nation people on the planet, British newspapers reported.

The Germans have no reason to celebrate the damning verdict. They came second on all three counts.

Wayn`s French founder, Jerome Touze, told the papers he had been stunned by the thumping condemnation of his compatriots and sought to blame it on gallic love-struck sulking.

"I had no idea that the French would emerge as such an unfriendly country," he said.

"I think our romantic `moodiness` is misunderstood and I will be sure to pass on the message to my family and friends back in France to be a bit more cheerful to tourists in the future."

Italy was voted the world`s most cultured nation with the best cuisine, while the united states was named the most unstylish with the worst food. The British did not feature in the top 10 of any of the categories.

"The British fit in nowhere - good or bad. It appears that we are so completely average that the voters did not include us in any category," the tabloid `daily express` commented.

While most said Spain was the foreign country where they would most like to live, they said the Spaniards were nearly as unfriendly and ungenerous as the French.

Bureau Report

France may have given us the Statue of Liberty... but we helped them keep France. (see WWII). They should be grateful, instead of as rude and elitist as they are.

By Fuzz Martin at May 22, 2006 9:41 AM

37.

I enjoy how this forum went from the translucent staircase to a full-out political war. Apple would much rather have you talking about the staircase :-P

By Allen at May 22, 2006 11:03 AM

38.

You motherfuckers! Quit argueing about spelling and cultural diferences...english isn't the same everywhere...here's a big difference in american and british english:

a couple talking in the U.S:

c'mon, let's fuck!

a couple talking in the U.K:

will you let me introduce my dick into your cunt?

haha, very good one,eh?

;)

By Romeo at May 22, 2006 7:47 PM

39.

Well, there’s nothing worth talking about this new store, I’ve seen most Otis lifts or elevators that look better, and as for the glass staircase, its nothing out of the ordinary; Pilkington could have done a better job.

If this is indeed an architectural blog on the very subject then this “store” eludes me, nothing special here fokes just another “modern” steel and glass art gallery high-street shop.

If you truly want cleaver special design, check out Cesar Manrique.

My view anyway.


Plus that “joke” was crap.

By Eh? at May 22, 2006 10:51 PM

40.

This "store" is not "modern" at all. Its mostly empty space with no function at all. Its kinda like a temple or a glass cathedral meant to worship ... yes what? The architect was most likely asked to make a bold statement. One could wonder what it is he is trying to say. The funny thing is its everything but what apple stands for: its not compact, its not functional, its not whatever. So the big question remaines: what is it, besides a voyeur's dream? I think it is some kind of trap for design-nerds.

By CarlOS X at May 23, 2006 8:10 AM

41.

A shining monument to the ego of a man who lauds himself as some sort of revolutionary... whose claim to fame was bringing to market (i.e. stealing) a bunch of ideas from Xerox PARC.

I do think it is great that there is now a safe, late night haven for the homeless to go stay warm while checking their e-mail, updating their myspace and scoping out better places to panhandle on citysearch.

By The Woz at May 25, 2006 12:21 PM

42.

Thanks for the laugh, guys! If they were more New Yorkers like, the French would love Americans. What a better publicity than flickr urls with good humor? -Or humour, you choose... Way to go to end the actual Texan hostile OPA on the White House.

By yasay at May 31, 2006 4:47 PM

43.

Dear Martin,

france did not give you only the statue of liberty.
They helped you in winning the war against UK during the american revolution. Without the help of france, there would be no USA, no Washington, no McDonalds, no...
I wonder if you have ever opened a book about american history of the 18th century.

By calavera24 at November 13, 2006 9:31 AM

44.

I think this is a beautiful building, the staircase is great also, the spiral design around the elevator is genus! I like how its underground, gives it a more "cool" feel. Apple did a great job, like always, and I would love to go and visit it!

By Greg at January 21, 2007 9:03 AM




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