Chambers Street Suddenly Too Cool for You

Monday, November 27, 2006, by Joey

According to Wikipedia, TriBeCa—a syllabic abbreviation of "Triangle Below Canal Street"—is an industrial district, once dominated by warehouse structures, that in the last decade has undergone a major revitalization. How major? Just have a looksie at the once forlorn Chambers Street, which gets the spotlight treatment from David Lombino in The Sun today. The story points out that there are nearly a dozen residential projects being worked on in just the two-block stretch between Broadway and Greenwich Street. With so much action, how can a new development stand out?

For that answer we turn to S. Jhoanna Robelo in New York, who offers some in-depth analysis of 200 Chambers' new ad campaign, which pimp-slaps the Observer and their so-called journalism by targeting bonus babies and ignoring everyone else. Check out the ad at right, now plastered all over phone booths in the financial district, for the gist of the campaign. Will it work? It better. About 450 brokers have signed up for an upcoming "gearing up for bonus season" seminar, and we all know that time is money.
· Chambers Street Bursting With Luxury Residential Projects [Sun]
· Bonus Season's Greetings [NYMag]

Filed under Manhattan: Tribeca, Real Estate Development,

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Comments (7 extant)

Does anybody remember when Chambers and the side streets south were full of damaged and overstock goods places, like Job Lot Trading and "World of Damages"? I think Webers is still there.

Not much place for that in Manhattan anymore, I guess. Pitkin Ave in Brownsville, perhaps?

By WT Economist at November 27, 2006 9:52 AM

I can't wait for the total collpase of the financial services industry in the next two years.

All that logorhythmic risk is going to come back and bite them in their over-leveraged asses.

A guy can dream, right?

By sean at November 27, 2006 10:08 AM

Sean:
What do you do? If the financial service industry collapses, so does every other industry and the economy. So keep hopeing and waiting

By b at November 27, 2006 10:44 AM

YUPPIE SCUM MUST DIE!!!

By Kamasutra Jones at November 27, 2006 11:33 AM

thats funny the NY cocaine dealers had the same "gearing up for bonus season" seminar.

By Anonymous at November 27, 2006 11:45 AM

a real brain surgeon you are Sean # 2! Born dumb

By Anonymous at November 27, 2006 11:53 AM

The sooner it happens, the better off everyone is. And yes, I am a brain surgeon.

By sean at November 27, 2006 11:42 PM

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Chambers Street Suddenly Too Cool for You

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