Development Du Jour: Platinum

Tuesday, January 16, 2007, by BL

A tipster emails, "Was walking to work today up 8th Avenue near Times Square and noticed a billboard that went up for Platinum NYC. Saw them clearing the lot for a while but never noticed the sign before. Looks to be around at least 40 floors."

This one's the work of high-end New Jersey office developers SJP Properties, who recently branched out into residential developments (including 45 Park). Platinum, located at 247 West 46th on the former site of the New Perspectives Theatre, rises 43 stories, within which there will be untold condo glory. The development's official website doesn't reveal much at this point, but we do recommend a visit if only for a glimpse at the crazed fireplace lobby decor, seen below in freeze-frame.

The architect, of course, is Costas Kondylas. And it should be noted that the building shares a web identity with this MySpace user, which we're taking as a good omen.

· Platinum Residences [platinumnyc.com]
· Platinum Discussion [WiredNY]

Filed under Manhattan: Midtown West/Times Square, Real Estate Development,

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Comments (4 extant)

a moment of silence please, for the former site of McHale's

By old timer at January 17, 2007 2:18 PM

looking to buy a 1 Bd rm. condo at the Platinumnyc. ?Good investment ? Is the builder offering any discount ? help with closing costs? Any comments will be appreciated.

By victor at May 8, 2007 11:51 AM

prices go up as more units are released. whether or not its a good investment, couldn't tell you.

By gobias industry rep at May 10, 2007 2:47 PM

just bought an 1BR unit in the building. definitely a great investment if you get in early. just be wary of the future developments in area that could impede your view

By platinum buyer at July 2, 2007 9:47 AM