Corcoran Baby Upgrades

1.

You've got it all wrong. He's not divorced. What's on the market are the kids. He and his wife are hoping to finance a fabulous getaway with them.

2.

If you're the type of person who lets your quadruplet toddlers play on marble staris, let Corcoran help you live that dream.

3.

#2,

What you cant see in the 'live who you are' advert is the live-in, and oh so attentive Jamaican nanny closly watching the quadruplets just outside of the camera eye's range. Ain't nothing gonna happen to those kiddies on her watch. Mark it.

Cork.

4.

It is the Guccione Mansion. If you go to www.livewhoyouare.com and click on the picture and then the "fun fact" it identifies it as one of the only private houses in New York with a swimming pool in it.

5.

Say what you will, this marketing totally works. They've really got some cool advertising going on. Simple, yet portraying wealthy, attractive mid-30s to mid 40s peeps with kids. It says Corcoran will sell you a property that's safe for your kids to grow up in .... corny but true.

6.

thanks for the obviously unbiased opinion, jbjb!

7.

Corcs wouldn't keep on with this advertising campaign if it didn't work, jbjb is most likely correct.

8.

#5 - Shit howdy! - brilliant analysis. Why are you wasting your time on Curbed when you could be taking Madison Ave by storm with your perspicacious marketing acumen?

9.

how obnoxious. i'm moving to philly.

10.

This must be a dream sequence. It's impossible to live in this city with a family these days. How on earth do you afford 4 kids in NYC? I'm moving to Philly too !

11.

yes, jbjb and anonymous, it's a brilliant campaign. BRILLIANT!! I want to buy an apartment now - no, make that two!

12.

maybe that dude's hedge fund is down 40%, and he's selling off the kids because he's got a liquidity crunch.

How can these ads be any more obvious about who they're targeting: families looking to spend several million dollars to stay in the city? I don't see what's wrong with that, unless you happened to be in the market for Carnegie Hill 6's and 8's, and 86th St 4BR's yourself, and now you find the competition's a little intense.

13.

Dear jbjb,

"Simple, yet portraying wealthy, attractive mid-30s to mid 40s peeps"

What ad campaign doesnt do this? Ok replace mid-30s to 40s targeted age gap with another if it is a different ad campaign.

14.

where would the fun be w/out haters?

ya'll crack me the fuck up.

All I'm saying is the advertising totally works.

15.

LOVE CORCORAN, BEST COMPANY OUT THERE. elliman's website is like the mls essentially, very boring. corcoran takes a chance and at least tries hard. i like them and use their website primarily and elliman only for backup. And they have hotter female brokers as well :-)

16.

Hey AnonyMous 15 - who ya pimpin' for Pam? She was bright as a mouse brain getting rid of 17 top brokers to soothe her ego. hmmmm.