Feather lets millennials rent the midcentury-style furniture they love

There’s no getting around it: Moving is a pain in the butt, from packing and disassembling furniture to booking uHauls and movers to reassembling the furniture, praying hard nothing got lost or broken in the process (though you were probably planning to trek back to Ikea for some new items anyway.) Now, imagine what this process would be like if furniture were taken out of the equation altogether.

That’s the premise of Feather, a new startup hoping to reintroduce the idea of furniture renting to urban millennials. This is CORT for the younger set, one who adores the trendy midcentury modern look—think round white dining tables (two of those options are sold out by the way), arched floor lamps, and sleek wooden dressers—with an easy-on-the-eyes website to match.

Furniture on Feather come with one of three labels—Standard, Hip, or Premium—which hint at the quality, and therefore price range, of each piece. The specific cost of renting each item changes according to the length of the lease, which can range from a minimum of three months to a maximum of 12 months. The idea is that “any rental period would be cheaper than buying the product,” Feather founder and CEO Jay Reno tells Curbed.

Delivery and a refundable deposit will both cost $99, while pickup starts in the $99 to $149 range. Now operating in San Francisco, New York City, and parts of New Jersey, Feather has been sourcing its furniture directly from manufacturers and furniture suppliers, though the startup is also working on partnering with furniture companies.

The startup is also experimenting with renting out useful home products that aren’t strictly furniture, starting with what else but air conditioners. According to Reno, the day they put a window A/C unit (pictured below) on the site, they rented out 40 in New York. “We just want to make it as easy as possible to furnish an entire home,” he says.

A rent-to-own option is also in the works, geared towards people who, perhaps after renewing their lease on an apartment, decide it’s most convenient to keep everything they have.

Feather won’t make much sense for folks who are particular about each exact piece of furniture they bring into their homes or those who still really need the most affordable option. But for people who aren’t married to a city or apartment and want a presentable pad in one swoop, it’s an easy way to go.