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Modern concrete home is perfect for the Instagram age

Pale wood, concrete, and pink—what more could you ask for?

By Liz Stinson
The exterior of a concrete house. The roof is flat and the front of house has a geometric pattern. Photo: Filippo Morena

Photogenic homes come in all shapes and sizes, but in 2019, there are a few foolproof traits that make a home picture perfect. Concrete is always a good choice. Pale wood is nice, too. When in doubt, add pink. And geometric details are a nice touch, too.

This house in Bressanone, Italy, has all of those things in spades. And yes, it photographs beautifully. MoDusArchitects designed the well-appointed house for a client who owns a retail furniture store in Italy (go figure). Designed for a family of five, the house is meant to reflect the warm Italian countryside while keeping things modern with contemporary colors and clean lines.

The kitchen area in a concrete home. There is an island with a sink, a wood ceiling and floor to ceiling windows overlooking a yard. Photo: Filippo Morena

The home’s pentagonal shape is formed from concrete—a material that shows up on the inside in the form of raw concrete walls and polished concrete floors. The unusual shape of the house means there’s no real front or back, only a “rotating continuum of living spaces,” according to the architects.

The interior of a room in a concrete house. The ceiling and walls are wood. There is a blue couch, a table, and a closet. Photo: Filippo Morena

Inside, cedar planks line the ceiling and contrast with the warm concrete. The open-plan house is filled out with cool grays, pinks, and taupes, which makes the walls look like a giant Instagram backdrop.

The exterior of a concrete house. The concrete is dyed pink, ivory, and grey. Photo: Filippo Morena

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