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Our wishlist for Target’s 20th Anniversary Collection of designer collabs

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What to buy—and when

Top view of a tableware spread featuring items with black and white patterns.
Marimekko for Target.
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Okay, Target fans—if you’ve been waiting for Target’s 20th Anniversary Collection of designer reissues, this is the weekend to get ready and shop. The collection, which launches tomorrow, Saturday, September 14, will bring back some 300 items from 20 years of collaborations with brands like Marimekko, John Derian, Missoni, and Lilly Pulitzer. While tons of clothing and accessories will be in high demand, we’re of course also eyeing the dozens of affordable home items that will be perfect for a fall decor refresh.

Wondering how best to shop the launch? We have some answers.

What time does the collection launch?

The collection officially goes live on Saturday, September 14, in stores and online. If it’s anything like Target’s most buzzed-about collaborations in years past, it’ll draw major crowds in stores as soon as they open on Saturday. For online shopping, that means preparing to shop early in the morning. And if you’re dead set on picking up specific items, you’ll want to start checking the website after midnight—or as early as you’re willing to stay up—or wake up—to shop products as soon as they go live.

How do I shop it online?

Things are expected to sell out fast online so it’s best to go in with a plan of what you really want to score (we have some ideas below!). Target’s website lets you “favorite” items so you can add them to cart as soon as the collection launches. Since home items are easy to purchase online (they tend to be lower priced and won’t require figuring out sizing), you’ll definitely want to have your list ready.

What should I buy?

Ah, the fun part! While 20 designer collabs will be coming back, the ones below have some of the best offerings for the home.

Note: The “Buy” buttons in the widgets below link to current product pages for the items, which will become available for purchase online on September 14.

Michael Graves (1999 - 2013)

As Target’s original designer collaborator, the late architect and PoMo pioneer Michael Graves paved the way for bringing elevated home goods to the masses.

Michael Graves Spinning Whistle Teakettle

This classic Graves design brings whimsical flair to a sleek stainless steel kettle. In addition to touches of blue and yellow, the red corkscrew flip-up spout spins and whistles when water is boiling.

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Target / $50 Buy

Michael Graves Ice Cream Scoop

Minimalist with a fun pop of blue, this ice cream scoop is designed for a good grip so you can have more ice cream, more often.

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Target / $10 Buy

Philippe Starck (2002)

Prolific French designer Philippe Starck has created everything from architecture and e-bikes to furniture and, well, elegant drinkware for children.

Philippe Starck Plastic Cup with Yellow Lid

This fancy sippy cup with a diamond-embossed pattern and round pedestal is an imaginative choice for little ones of a certain taste—and an inevitable conversation piece for adults.

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Target / $10 Buy

John Derian (2008, 2010)

If you love natural wonders and an antique feel, John Derian’s artful home accessories will make inspiring picks this season.

John Derian Apple Salad Plates (Set of 4)

These dishwasher-safe melamine salad plates are a fun and homey way to bring in rich fall colors. Also consider the floral salad plates, insect appetizer plates, and greenery dinner plates if you love Derian’s style.

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Target / $10 Buy

John Derian Serving Tray with Animal Print

This vintage-style melamine tray can serve up snacks, organize knick knacks, or just delight with its appendix-like survey of animals.

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Target / $20 Buy

Missoni (2011)

The iconic zigzags of Italian fashion and lifestyle brand Missoni make stylish accents at home.

Missoni Serving Tray with Zig Zag Stripe Patchwork Print

An especially sophisticated take on zigzags and stripes, this tray can serve food—or serve as a chic backdrop for other accessories (think a selection of monochrome candles).

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Target / $20 Buy

Missoni Zig Zag Tuscan Sunrise Jar Candle

It’s find-fun-candles-for-fall season and this faceted, zigzaggy design is a fashionable pick.

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Target / $12 Buy

Lilly Pulitzer (2015)

Party time beckons with these sunny designs from popular preppy lifestyle brand Lilly Pulitzer.

Lilly Pulitzer Porcelain Bowls (Set of 4)

These plates with gold-finished rims are an instant cheer-me-up and perfect for all kinds of entertaining.

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Target / $30 Buy

Lilly Pulitzer Metal Giraffe Bottle Opener

Make gatherings extra-special with this golden giraffe bottle opener.

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Target / $8 Buy

Marimekko (2016)

The cult Finnish design brand is beloved for its vivacious colors and patterns, and its Target collaboration is a good chance to bring the joyful style home on a budget.

Marimekko Beach Towel 72’’ x 40’’

We love this collection’s beach towels featuring various blue and black patterns with circular shapes.

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Target / $25 Buy

Marimekko Bean Bag Chair

This bean bag chair featuring a recognizable Marimekko print makes a great accent piece that works outdoors as well.

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Target / $60 Buy