For (an Actually Worth it) $13,500 Bike
Strictly Cycling Collective, 525 W. 30th St.; strictlycyclingcollective.com
Long before Eric Min bought his first Pinarello Dogma, he knew he’d buy it from Strictly Cycling Collective. Dogmas are obscenely fast, responsive, and light Italian racing bikes — five of the six last Tour de France winners have ridden them — and the Collective is one of the very few places that sells them in the city. “I heard of it before I could feasibly shop there, but once I could, I never looked back,” says Min, the CEO of Zwift, a virtual-world cycling platform. The Collective, which originally opened in New Jersey in 1994, sells four brands of high-end bikes: Pinarellos, Specialized, Assos, and its own brand, Strictly. Besides the Dogma, it sells models like the 13-pound S-Works Aethos road bike ($13,500) and the Turbo Creo e-bike made for mountain cycling ($9,750.) Min heads to the Hudson Yards shop (which has a café and a Retül Bike Fit rig for a high-tech fitting) anytime a new Dogma model comes out so that its “highly knowledgeable mechanics” can keep his bike in shape in between upgrades.